Google Universal Search: 2008 Edition
It's just over a half-year since Google launched Universal Search, its method of blending results from its own various topically-focused or "vertical" search engines.
eBusiness News | Posted 01/31/2008 | Search Marketing

Search Marketing's 800-Pound Gorilla
eMarketer estimates that over $8.6 billion was spent on search engine advertising in 2007. "The spectacular gains for US search advertising spending over 10 years...
eBusiness News | Posted 01/30/2008 | Search Marketing

Search Engines Commemorate Martin Luther King Jr. Day
Today is Martin Luther King Jr. Day in the United States, and many of the search engines have special logos up for the day.
eBusiness News | Posted 01/21/2008 | Search Marketing

Guess Who Gained Search Share
Early this year, Yahoo was rolling out its nifty search platform, Panama; Microsoft was bragging it would be a major long-term player in search no matter what the cost...
eBusiness News | Posted 12/17/2007 | Search Marketing

Ask.com Puts a Bet on Privacy
The fourth-largest search engine company will begin a service Tuesday called AskEraser, which allows users to make their searches more private.
eBusiness News | Posted 12/11/2007 | Search Marketing

Adwords: Two Updates to Site Targeting
We'd like to announce two changes to site targeting in Google's content network. First, because site targeting now offers more precise targeting options...
eBusiness News | Posted 11/08/2007 | Search Marketing

So Who’s Doing All This Searching Anyway?
For the past few weeks I’ve been peeling back the layers on the search onion to understand a few questions. How effective are each of the engines?
eBusiness News | Posted 11/07/2007 | Search Marketing

Your Search Ad: No Search, But You Paid Google
When is a search ad click not really a click? According to Richard Ball of Apogee Web Consulting, it's when someone clicks an ad on a parked domain to reach a site.
eBusiness News | Posted 10/26/2007 | Search Marketing

China Netcom Redirecting Google, Yahoo, MSN Traffic to Baidu
Chinese ISP China Netcom has been redirecting Google, Yahoo and Microsoft search queries to Baidu, the most popular and local Chinese search engine.
eBusiness News | Posted 10/18/2007 | Search Marketing

Pay Per Click Party Over?
First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web's highest business achievement to date.
eBusiness News | Posted 10/17/2007 | Search Marketing

Search Marketing, Meet Pay-Per-Call
Pay-per-click is fine for promoting Web sales, but pay-per-call offers an alternative for companies without transactional sites.
eBusiness News | Posted 10/15/2007 | Search Marketing

Stealth Startup Kango Working on Semantic Search For Travel
Does the world really need another travel site? With Expedia, Orbitz, Travelocity, TripAdvisor, Farecast, TripHub, Yapta, and many more, prospective travelers...
eBusiness News | Posted 10/11/2007 | Search Marketing

61 Billion Searches Conducted Worldwide in August
comScore, Inc., a leader in measuring the digital world, today released the first comprehensive study of worldwide search activity, based on data from its ...
eBusiness News | Posted 10/10/2007 | Search Marketing

Yahoo Changes Questionable Sponsored Search Policy. Can Anyone Tell?
Yahoo, which apparently began selling ads for sponsored search results without labeling them as such, has changed its policy regarding these sponsored ad sections.
eBusiness News | Posted 10/08/2007 | Search Marketing

MarketingSherpa Report: Challenges To Bringing Search In-House
MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide.
eBusiness News | Posted 9/29/2007 | Search Marketing

An Exhaustive List of Search Engine Based Keyword Research Data
Rather than trying to make this post go through all the tactics and specifics of Rebecca's already comprehensive Keyword Research Guide, I figured I'd ...
eBusiness News | Posted 9/19/2007 | Search Marketing

Hitwise: August 2007 Search Share Favors Google
Yes, it's that time of the month again -- search popularity stats time. Several ratings services are out with figures for August 2007, and I'm starting off ...
eBusiness News | Posted 9/19/2007 | Search Marketing

Powerset: Move Over, Google
The search giant is unfazed by competition from "natural language" upstarts, but users—and advertisers—may benefit once they get the hang of the new tool.
eBusiness News | Posted 9/17/2007 | Search Marketing

Local Search Finally Living Up To Its Promise
Nearly a decade ago, I believed in the power and promise of locally focused Web sites and applications. Back then, I was COO of About.com and in...
eBusiness News | Posted 9/15/2007 | Search Marketing

Online Health Info Starts with Search
Is TV or search the better pharma ad buy? More than three-quarters of Internet users in the United States go online for health information, according to Burst Media.
eBusiness News | Posted 9/13/2007 | Search Marketing

Surveying The People Search Landscape
Can you imagine trying to sort through billions of web pages without a search engine? Inconceivable! They make it easy and fast to find information.
eBusiness News | Posted 9/12/2007 | Search Marketing

10 Search Engines You Don't Know About
We've got some big news for you. Brace yourself. There are search options beyond Google--and we're not talking about Yahoo! and MSN.
eBusiness News | Posted 9/12/2007 | Search Marketing

Google's 'Top Spot for Sale'
GOOGLE has been selling off the top rankings on its search engine results to commercial partners, rather than sorting them by relevance as it claims to, a Sydney court has heard.
eBusiness News | Posted 9/10/2007 | Search Marketing

Enhanced Tools and New Options
Let's admit it: Writing has gotten a whole lot easier in the last couple of millennia or so. I mean, would you write at all if you had to scratch out marks on a clay...
eBusiness News | Posted 8/31/2007 | Search Marketing

Are Search Ads a Waste of Money?
New research by Microsoft suggests a big chunk of search ad spending is wasted because advertisers pay top dollar for high ad placements clicked by consumers ...
eBusiness News | Posted 8/21/2007 | Search Marketing

Turning Search Into Sales
A crafty entrepreneur in Cyprus is showing companies how to squeeze more sales leads out of paid search, reports Business 2.0's Paul Sloan.
eBusiness News | Posted 8/20/2007 | Search Marketing

Google Sued For Trademark Infringement By American Airlines
Eric Goldman reports that American Airlines is suing Google over trademark infringement in AdWords. As Eric points out, this type of lawsuit is nothing new to Google.
eBusiness News | Posted 8/18/2007 | Search Marketing

The Internet's New Dr. Spock?
All parents question how technology is affecting their kids. Henry Jenkins, a media scholar at MIT, is working on the answer.
eBusiness News | Posted 8/17/2007 | Search Marketing

ResourceShelf New TV Commercial from Ask.com Debuts in The U.S.
Like we’ve done in the past, since this post deals with Ask.com, where Gary is Director of Online Information Resources, we’re requiring those of you accessing...
eBusiness News | Posted 8/14/2007 | Search Marketing

Geolocation: Core To The Local Space And Key To Click-Fraud Detection
Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works...
eBusiness News | Posted 8/13/2007 | Search Marketing

In Their Own Words: Search Engines on Privacy
Trying to learn how your favorite search engine protects your privacy can be as frustrating as a Where's Waldo book...
eBusiness News | Posted 8/13/2007 | Search Marketing

Upcoming Change to The Top Ad Placement Formula
Advertisers often aim for top placement because they find that their ads perform the best when they appear above Google search results. Since these ads must meet...
eBusiness News | Posted 8/09/2007 | Search Marketing

The Language of Search Marketing
Every industry has its lingo, its own internal jargon. Language has a tendency develop on its own, especially within more isolated sub-groups.
eBusiness News | Posted 8/05/2007 | Search Marketing

How to Use The New Search Query Performance Report
For those who haven’t already noticed, we recently introduced the Search Query Performance report in the AdWords Report Center.
eBusiness News | Posted 8/01/2007 | Search Marketing

What the iCrossing Acquisition of Proxicom Says About the State of SEM
Today iCrossing, possibly the largest SEM firm, announced its acquisition of web development firm Proxicom.
eBusiness News | Posted 7/31/2007 | Search Marketing

Campaign Optimizer Now Available
Today, we're happy to announce the launch of a new ad performance tool called Campaign Optimizer. It's an on-demand AdWords tool that provides personalized ...
eBusiness News | Posted 7/31/2007 | Search Marketing

Google, Yahoo, Microsoft: Year-To-Date PPC Report Card
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.
eBusiness News | Posted 7/31/2007 | Search Marketing

5 Books all Search Marketers Should Read
When is the last time a book that was relevant to Search Engine Marketing wasn't obsolete by the time it hit the printing press?
eBusiness News | Posted 7/20/2007 | Search Marketing

Microsoft Makes Search Gains in Its Typical Way
In one way, Steve Ballmer is like the Chinese government economic ministers of bygone days. He loves a good five-year plan.
eBusiness News | Posted 7/19/2007 | Search Marketing

comScore: June U.S. Search Engine Rankings
In June 2007, Google Sites maintained its spot atop the rankings with 49.5 percent of the U.S. search market.
eBusiness News | Posted 7/17/2007 | Search Marketing

Google Places Image Ad in Search Results
You thought you would never see it, an image or interactive ad on a Google search results page. But it is here, finally.
eBusiness News | Posted 7/16/2007 | Search Marketing

The Weird New World of Online Search
Are you ready to plunge into the murk of the "Deep Web" to spark sales? Ralph Fiol met the future of Internet search marketing at the bottom of the sea. Fiol ...
eBusiness News | Posted 7/16/2007 | Search Marketing

What Information Do Search Engines Store About You?
What if there were a giant database that contained your hidden insecurities, embarrassing medical questions and the fact that you still think from time to ...
eBusiness News | Posted 7/10/2007 | Search Marketing

June Search Market Share: Big Surprise from MSN
Google finally has a competitor join it in the (until now) exclusive, positive-year-over-year-growth club. MSN/Live increased their query volume by 67%...
eBusiness News | Posted 7/10/2007 | Search Marketing

One Way or Another, Google Will Fight Vista Search Integration
Google has not walked away from its quest to force Microsoft into giving more concessions on integrated search in Windows Vista.
eBusiness News | Posted 7/07/2007 | Search Marketing

Clickable Simplifies Search Ad Campaigns for The Masses
New York City's Clickable is a new company that fancies itself as the small company's answer for managing online search advertising campaigns.
eBusiness News | Posted 7/06/2007 | Search Marketing

Local.com Could Slap Free411 & Others with Patent Licensing Fees
Local search site Local.com was awarded a patent Monday covering voice and mobile directory assistance, as well as the ad model used to monetize those searches.
eBusiness News | Posted 7/05/2007 | Search Marketing

Panama Opens New Locks
You can now copy and move keywords from one ad group to another, plus some other cool stuff.
eBusiness News | Posted 6/29/2007 | Search Marketing

Smaller Search Engines Find Their Niche
The way specialized search services such as Spock and Marchex see it, there are some things they can do better than Google.
eBusiness News | Posted 6/28/2007 | Search Marketing

People Trust Yahoo! and Google Just for The Brand
Web searchers who evaluated identical search-engine results overwhelmingly favored Yahoo! and Google, providing evidence that people go for brand names...
eBusiness News | Posted 6/28/2007 | Search Marketing

Search & Destroy: Audit Could Siphon Ad $$ From Google
Paid search ads, responsible for the barrels of cash that have fueled Google's meteoric growth, could be one of the worst-spent marketing dollars on the Internet...
eBusiness News | Posted 6/26/2007 | Search Marketing