MySpace Developer Platform Launching on February 5th
MySpace has just announced that they will be launching their developer platform on February 5th. You can pre-register now by going to...
eBusiness News | Posted 01/30/2008 | Advertising & Affiliate Marketing

What You Really Want to Buy
Marketing goes to the next level by hooking consumers up to machines and reading their brains. But do the results tell the whole story?
eBusiness News | Posted 01/28/2008 | Advertising & Affiliate Marketing

10 Ways Twitter Can Boost Your Social News Profile
Building popularity on Twitter is about gaining followers, and the most fundamental and important concept to learn about building popularity is the idea that when...
eBusiness News | Posted 01/05/2008 | Advertising & Affiliate Marketing

Blogging’s a Low-Cost, High Return Marketing Tool
Although small businesses with blogs are still a distinct minority, blogging can be a low-cost way to market and boost a small company’s brand.
eBusiness News | Posted 12/27/2007 | Advertising & Affiliate Marketing

African-Americans Hype Brands Offline
Most people use word of mouth, either giving or receiving advice about brands. But influencers, who have sway over others and often engage with multiple audiences...
eBusiness News | Posted 12/15/2007 | Advertising & Affiliate Marketing

Word of Mouth for the Masses
Word of mouth is not limited to cutting-edge influential consumers. The majority of consumers give and get perspective on purchases, according to...
eBusiness News | Posted 12/05/2007 | Advertising & Affiliate Marketing

What Are Marketers Thinking?
Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.
eBusiness News | Posted 11/30/2007 | Advertising & Affiliate Marketing

The Economic Idiocy of Blocking Social Media Traffic
By now most of you have probably seen the site 'Why Digg is Blocked'. For those that haven't come across it, the site is on a mission to convince webmasters and content...
eBusiness News | Posted 11/26/2007 | Advertising & Affiliate Marketing

Bebo Making Major Platform Announcement on Tuesday
Facebook’s Platform and Google’s OpenSocial may be stealing all the headlines, but next week Bebo will finally make a platform move of its own.
eBusiness News | Posted 11/12/2007 | Advertising & Affiliate Marketing

Web 2.0 Greater in Theory Than Budget
More than three-quarters of US marketing professionals surveyed think that social media marketing—also known as Web 2.0—can give them a competitive edge...
eBusiness News | Posted 11/04/2007 | Advertising & Affiliate Marketing

Privacy Groups Propose Do-Not-Track List
Privacy advocates are expected to propose the creation of a do-not-track list, a sort of internet version of the Do Not Call Registry, at a news conference tomorrow.
eBusiness News | Posted 10/31/2007 | Advertising & Affiliate Marketing

Web Marketing to a Segment Too Big to Be a Niche
Disaboom.com, a new Web site for the 50 million Americans that have a disability, combines social-networking with medical news, career advice, dating resources...
eBusiness News | Posted 10/30/2007 | Advertising & Affiliate Marketing

Yahoo Shares Some Link Love From Its Homepage
Yahoo’s most valuable property is still its homepage. It drives tons of traffic to any site it links to. That’s why all the links on Yahoo.com either...
eBusiness News | Posted 10/25/2007 | Advertising & Affiliate Marketing

StumbleUpon Expands Social Search Across the Web
If you are one of the 3.7 million people who have downloaded the StumbleUpon toolbar to your browser, you may have noticed that whenever a Website that’s been “stumbled”...
eBusiness News | Posted 10/23/2007 | Advertising & Affiliate Marketing

20+ Free Press Release Distribution Sites
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered...)
eBusiness News | Posted 10/22/2007 | Advertising & Affiliate Marketing

Marketing Chief Leaving Yahoo
Chief Marketing Officer and Head of Customer Experience Division Cammie Dunaway will be leaving Yahoo on November 2.
eBusiness News | Posted 10/19/2007 | Advertising & Affiliate Marketing

SMX: Effectively Leveraging Social Networking
Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.
eBusiness News | Posted 10/18/2007 | Advertising & Affiliate Marketing

ad:tech London Panel on Online Branding
Ms. von Abrams asked the panelists—senior marketing specialists—how they viewed the online branding and measurement environment. Here are their responses.
eBusiness News | Posted 10/16/2007 | Advertising & Affiliate Marketing

Google Skimps on Its Own Advertising
Like a gourmet chef who rarely eats out, Google Inc. feeds advertising services to hordes of other businesses while skimping on its own marketing.
eBusiness News | Posted 10/15/2007 | Advertising & Affiliate Marketing

How to Influence Powerful Social Media Users for Traffic and Attention
What’s one of the easiest ways to generate buzz and consistently get massive amounts of traffic from social media websites?
eBusiness News | Posted 10/10/2007 | Advertising & Affiliate Marketing

Hi5 is Working On Its Own Platform for Developers
Facebook rival Hi5 says it is working on its own developer platform today, the latest social network to realize that it had better open up quickly or...
eBusiness News | Posted 10/06/2007 | Advertising & Affiliate Marketing

Techmeme Leaderboard To Launch
Blog search engine Technorati’s founding CEO is gone, its traffic party has ended and its core search functionality is under long term fire from competitors like...
eBusiness News | Posted 10/01/2007 | Advertising & Affiliate Marketing

Die! Press release! Die! Die! Die!
I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media...
eBusiness News | Posted 9/29/2007 | Advertising & Affiliate Marketing

How To Brand Your Blog
As your blog gets bigger, branding becomes more and more important. In order to separate yourself from all those other 60+ million blogs in the blogsphere, you...
eBusiness News | Posted 9/27/2007 | Advertising & Affiliate Marketing

The Key to Web-Video Advertising
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer's $775 million 2007 revenue estimate.
eBusiness News | Posted 9/26/2007 | Advertising & Affiliate Marketing

Social Bookmarking Faceoff Reloaded
That del.icio.us dominates the social bookmarking space is clear, but by how much? Where do the other players stand?
eBusiness News | Posted 9/26/2007 | Advertising & Affiliate Marketing

Did The Web Help Kanye Outsell 50 Cent?
No one really believed that 50 Cent would stop recording if Kanye West outsold him, did they? Some wanted it to be true though, as was witnessed when this ...
eBusiness News | Posted 9/23/2007 | Advertising & Affiliate Marketing

Stumbleupon Mathematics for Stumblers
What follows is my understanding of the stumbleupon algorithm it is based on some pretty extensive testing using several volunteers...
eBusiness News | Posted 9/21/2007 | Advertising & Affiliate Marketing

Google Uses Outdoor Billboards To Promote Goog411
Mike Blumenthal took a picture of a billboard ad in upstate New York for Google's free directory assistance alternative, Goog411.
eBusiness News | Posted 9/19/2007 | Advertising & Affiliate Marketing

How Internet Rock Stars Drive Traffic
Three big events rocked the web 2.0 universe this summer. Internet rock stars Guy Kawasaki (Truemors), Jason Calacanis (Mahalo), and Kevin Rose/Leah Culver ...
eBusiness News | Posted 9/18/2007 | Advertising & Affiliate Marketing

Flagging Shopzilla Boosts Marketing
Consumers are urged to "shop, shop, shop" as KC and the Sunshine Band's "Shake Your Booty" plays in the background in a new ad for The E.W. Scripps Co.'s ...
eBusiness News | Posted 9/17/2007 | Advertising & Affiliate Marketing

Which Rich Media Type Works Best?
Online video gets all the attention these days, but consumers actually spend more time with online promotions and coupons — 30.8 seconds versus 16.26 — according...
eBusiness News | Posted 9/16/2007 | Advertising & Affiliate Marketing

AjaxNinja Whips Shurikens Into Digg
If you've been in a situation like Lee Odden was this year, on the outs with social media site Digg, you've probably wondered if there are better places to try and get a site noticed.
eBusiness News | Posted 9/15/2007 | Advertising & Affiliate Marketing

Prescribing Online Pharma Marketing
After 10 years of direct-to-consumer (DTC) advertising and growth of the US Internet population, the question is not who is searching for health information online...
eBusiness News | Posted 9/11/2007 | Advertising & Affiliate Marketing

'The Long Tail Is Just Not That Long'
Tracey Scheppach's job is, simply, to help advertisers find new methods to hawk their wares on TV. But deciding on those methods is far from simple.
eBusiness News | Posted 9/07/2007 | Advertising & Affiliate Marketing

Why So Many Want to Create Facebook Applications
Another online gold rush is on. Entrepreneurs are scrambling to create small software programs for Facebook Inc.'s social-networking site and grab footholds in...
eBusiness News | Posted 9/04/2007 | Advertising & Affiliate Marketing

Women and Word of Mouth
SheSpeaks CEO Aliza Freud is a former vice president of global marketing and brand management for American Express, where she handled marketing and product ...
eBusiness News | Posted 8/31/2007 | Advertising & Affiliate Marketing

MySpace Reportedly May Allow Member Ads
MySpace is considering lifting a ban on commerce on the popular social networking site as a way to increase its own profits, according to a published report.
eBusiness News | Posted 8/27/2007 | Advertising & Affiliate Marketing

DMOZ Extortion
A while back I got a email from a guy claiming to be a DMOZ editor saying that I had to pay him $5,000.00 or he would have my site: shoemoney.com removed from the dmoz.
eBusiness News | Posted 8/27/2007 | Advertising & Affiliate Marketing

Marketers Start to Use Social Networks for CRM Instead of Ads
For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work...
eBusiness News | Posted 8/26/2007 | Advertising & Affiliate Marketing

Google May Start New York Transit Guide to Boost Ads
Google Inc., owner of the most popular Internet search engine, provides online transit guides for more than a dozen U.S. cities including Dallas and San Diego...
eBusiness News | Posted 8/24/2007 | Advertising & Affiliate Marketing

Colleges Perfect for Word of Mouth
College students, like many young people, are strongly influenced by word of mouth and look to their friends for advice.
eBusiness News | Posted 8/23/2007 | Advertising & Affiliate Marketing

Offline Ads Are Heavy Drivers of Search
While many search marketers understand that there is a connection between online and offline marketing, some may not understand its full extent.
eBusiness News | Posted 8/21/2007 | Advertising & Affiliate Marketing

Three Strategies for Thriving on the Decentralized Web
The Long Tail of content and increasing demands for our attention have created a perfect storm where traffic to brand sites may soon shrink.
eBusiness News | Posted 8/20/2007 | Advertising & Affiliate Marketing

How To Win Friends And Influence People In Social News Networks
Still wondering why you submit an article on Digg or Reddit and it goes nowhere? The key, as with most things in life, is who you know.
eBusiness Information | Posted 8/14/2007 | Advertising & Affiliate Marketing

Why Full Text Feeds Actually Increase Page Views
Last week, the Freakonomics blog got some extra attention by moving the blog to the NY Times. Of course, the blog had been in support of the immensely popular...
eBusiness Information | Posted 8/14/2007 | Advertising & Affiliate Marketing

Web 2.0 Reinvents The Press Release
The business of do-it-yourself publicity has two entrenched heavyweights, but a Web startup is trying to disrupt the game: look out, Warren Buffett.
eBusiness Information | Posted 8/10/2007 | Advertising & Affiliate Marketing

What Not to Name Your Blog
As the just-completed YearlyKos convention demonstrated-with the presence of 1,500 liberal bloggers and nearly all the major Democratic candidates...
eBusiness Information | Posted 8/08/2007 | Advertising & Affiliate Marketing

Insurers Use TV, Web for One-Two Punch
Insurers accounted for 28% of the $2.54 billion that the financial services industry spent online in 2006, according to eMarketer estimates.
eBusiness Information | Posted 8/08/2007 | Advertising & Affiliate Marketing

Technorati 100: Digg Homepaged 8000 Times
Research is the key to setting yourself apart from the competition online and so is having quality content; hopefully this post displays both.
eBusiness Information | Posted 8/07/2007 | Advertising & Affiliate Marketing

7 Reasons Why The Best Internet Marketers Are Bloggers
If, like me, one of your self-proclaimed titles is an 'internet marketer', then you've probably asked yourself at some point...
eBusiness Information | Posted 8/07/2007 | Advertising & Affiliate Marketing

Advertising Age - Power 150 Media & Marketing Blogs
The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger...
eBusiness News | Posted 8/06/2007 | Advertising & Affiliate Marketing