Google Tests Video Ads on Search Results Pages
Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells.
eBusiness News | Posted 02/15/2008 | Advertising & Affiliate Sales

4 News Companies Ally to Sell Ads on the Internet
The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
eBusiness News | Posted 02/15/2008 | Advertising & Affiliate Sales

The Coming Ad Revolution
While the big news in the online world focuses on Google, Yahoo and Microsoft, a more profound revolution is taking place on the online social networks.
eBusiness News | Posted 02/12/2008 | Advertising & Affiliate Sales

Generation MySpace Is Getting Fed Up
Annoyed with the ad deluge on social networks, many users are spending less time on the sites. If you want to socialize with Chris Heritage, you won't find him on Facebook.
eBusiness News | Posted 02/09/2008 | Advertising & Affiliate Sales

Online Advertising Spending Will Keep Growing
Microsoft's unsolicited bid for Yahoo underscores the strength of online advertising — and the confidence the market has that the relatively new industry can withstand...
eBusiness News | Posted 02/06/2008 | Advertising & Affiliate Sales

Slow-Going For Social Net Ad Revenues; Will MSFT+YHOO Spur It?
Despite the increasing popularity of social networking sites, Google, Microsoft, Fox Interactive and others are still having difficulty unlocking the platform’s...
eBusiness News | Posted 02/05/2008 | Advertising & Affiliate Sales

Did Google Get Hosed on Its MySpace Search Deal?
Fox Interactive gets 27 percent of its revenue from an ad deal between Google and MySpace forged in August 2006. Meanwhile, Google executives complain about ...
eBusiness News | Posted 02/05/2008 | Advertising & Affiliate Sales

Desperately Seeking The "Killer Best Way"
Was Facebook's misbegotten launch of its Beacon advertising service a case of youthful overreaching, or did it indicate a much deeper problem for the young company?
eBusiness News | Posted 02/04/2008 | Advertising & Affiliate Sales

Ranking U.S. Websites Based on Number of Display Ads Delivered
comScore, Inc., a leader in measuring the digital world, today released rankings of the top U.S. Internet properties based on the number of display ad impressions delivered.
eBusiness News | Posted 02/02/2008 | Advertising & Affiliate Sales

Bullish About the Web
A January report by JPMorgan Chase said growing revenues from online advertising would in part lead to a great year for Internet stocks.
eBusiness News | Posted 02/02/2008 | Advertising & Affiliate Sales

Google: Social Networks Not Monetizing Well; Trouble At MySpace?
Speaking on the company’s post-earnings conference call, Google CFO George Reyes said the company has found that “social networking inventory is not monetizing...
eBusiness News | Posted 02/01/2008 | Advertising & Affiliate Sales

Google Misses Estimates
World's leading search engine reports sales and profits that are below Wall Street's targets. Stock plunges on news.
eBusiness News | Posted 01/31/2008 | Advertising & Affiliate Sales

Fresh from New York: Trends in Online Advertising
Silicon Alley technologists and Madison Avenue advertising executives have been meeting yesterday and today at the AlwaysOn OnMedia NYC conference.
eBusiness News | Posted 01/31/2008 | Advertising & Affiliate Sales

Microsoft Grabs WSJ Search Ad Deal
Unlike another well-known News Corp property, MySpace, the Wall Street Journal opened its search advertising opportunity to Microsoft.
eBusiness News | Posted 01/30/2008 | Advertising & Affiliate Sales

Google's Newspaper Ads: Big Hopes For Small Barcodes
Google's efforts to get into the newspaper ad business have yet to yield much. One tool it hopes will eventually change that: Small, square barcodes...
eBusiness News | Posted 01/29/2008 | Advertising & Affiliate Sales

Publicis, Google Reveal Digital Advertising Cooperation
France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.
eBusiness News | Posted 01/23/2008 | Advertising & Affiliate Sales

Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search...
eBusiness News | Posted 01/19/2008 | Advertising & Affiliate Sales

Consumers Go Online for CPG Info
Many consumers are now comparing health and beauty products online before ever seeing the goods on store shelves.
eBusiness News | Posted 01/15/2008 | Advertising & Affiliate Sales

"U.S. Economy Screwed"
The recession-deniers were muzzled by a horrendous last two weeks of December, and the gloom-and-doomers are now out in force. Their key arguments:
eBusiness News | Posted 01/14/2008 | Advertising & Affiliate Sales

Facebook Founder Says "Beacon" Needs Work
The controversial advertising device many accused of invading the privacy of Facebook users will eventually be a good tool, says Facebook founder and chief executive...
eBusiness News | Posted 01/11/2008 | Advertising & Affiliate Sales

Will Online Ad Growth Continue in 2008?
JP Morgan's latest research brief predicts that holdings in US Internet companies will outperform the overall stock market in 2008.
eBusiness News | Posted 01/04/2008 | Advertising & Affiliate Sales

Free WSJ.com Would Need 12x Traffic To Offset Loss
Turning WSJ.com into a free site would require a 12x increase in traffic growth to offset the lost revenue, according to a new report from Bear Stearns analyst Spencer Wang.
eBusiness News | Posted 01/03/2008 | Advertising & Affiliate Sales

Google in Search to Sell its Advertising to Newspapers
AFTER colonising cyberspace, Google is going into the newspaper business. The search engine giant is in talks with several newspaper publishers to sell space in their...
eBusiness News | Posted 01/01/2008 | Advertising & Affiliate Sales

NTV Predictions: Video Advertising
Among the questions we’ve asked our panel of experts was this one: Which online video ad format will become dominant in 2008?
eBusiness News | Posted 12/28/2007 | Advertising & Affiliate Sales

Study: Ads in Online Shows Work Better Than Ads on TV
Good news for TV networks: online ads work. As TV shows continue their lengthy migration onto the web, new research finds that the people watching those ...
eBusiness News | Posted 12/26/2007 | Advertising & Affiliate Sales

Report Predicts Death of Web 2.0 in 2008
Next year will witness the demise of web 2.0 and high street retailers, and hail a revolution in e-commerce, according to yuletide predictions from UK web testing firm SciVisum.
eBusiness News | Posted 12/26/2007 | Advertising & Affiliate Sales

Intimate Shopping
“Information,” the apostles of cyberspace have been singing for more than a decade, “wants to be free.” Well, maybe your information...
eBusiness News | Posted 12/23/2007 | Advertising & Affiliate Sales

FTC Online Ad Targeting Guidelines: Industry Breathes A Sigh Of Relief
The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau and AOL have treated...
eBusiness News | Posted 12/22/2007 | Advertising & Affiliate Sales

Yahoo Strikes Largest Mobile-Search Deal Yet, in Latin America
Yahoo is partnering with America Movil, a leading wireless-service provider in Latin America, on mobile-search services.
eBusiness News | Posted 12/20/2007 | Advertising & Affiliate Sales

FTC Gives Google, DoubleClick Thumbs Up
A 4-1 vote by the Federal Trade Commission wraps up its eight-month investigation of antitrust concerns over Google's purchase of DoubleClick and approves the acquisition.
eBusiness News | Posted 12/20/2007 | Advertising & Affiliate Sales

Microsoft Signs Online Ad Deal With Viacom; Value At $500 Million
Microsoft has signed a five-year deal with Viacom covering on ad serving, content distribution, event promotions and games.
eBusiness News | Posted 12/19/2007 | Advertising & Affiliate Sales

Advertisers Still Don't Know What Surfers Want
Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers...
eBusiness News | Posted 12/18/2007 | Advertising & Affiliate Sales

Automakers Will Steer More Spend From TV and Print Toward Digital
Next year could be a banner year for auto advertising -- online. Beleaguered U.S. automakers are in for another rough road in 2008, with Detroit worst hit.
eBusiness News | Posted 12/17/2007 | Advertising & Affiliate Sales

Online Ad Sellers Out-Local The Locals
In a historic first, online media companies collectively will sell more ads in local markets this year than such individual hometown media as newspapers...
eBusiness News | Posted 12/17/2007 | Advertising & Affiliate Sales

Social Networks to Connect With $4B in Ads
Maybe that $15 billion Facebook valuation is not so insane after all. Social-networking sites are forecast to haul in billions of advertising dollars in the next few years...
eBusiness News | Posted 12/16/2007 | Advertising & Affiliate Sales

Web Ad Spending Should Be Higher
Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers...
eBusiness News | Posted 12/16/2007 | Advertising & Affiliate Sales

The Promise of Social Network Advertising
This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011.
eBusiness News | Posted 12/14/2007 | Advertising & Affiliate Sales

Battling Data Monsters at Yahoo!
Usama Fayyad is helping the Internet giant figure out how to harness the massive amount of data it collects in ways that profit advertisers and protect Web users.
eBusiness News | Posted 12/14/2007 | Advertising & Affiliate Sales

Mobile Ads: Not So Fast
Mobile advertising revenues aren't growing as fast as expected, and that could spell trouble for a bunch of venture-funded startups.
eBusiness News | Posted 12/13/2007 | Advertising & Affiliate Sales

TV and Movie Sites Are Prime Ad Turf
TV and movie sites are generating the highest advertising awareness among consumers under the age of 55, according to Myers Emotional Connections' "Report on Audience...
eBusiness News | Posted 12/11/2007 | Advertising & Affiliate Sales

Company Brings Offline Data to Web Ads
Information about your online and offline activities, formerly kept separate for marketing purposes, is starting to blend, perhaps without you even realizing it.
eBusiness News | Posted 12/10/2007 | Advertising & Affiliate Sales

Success Without Ads
It makes no sense for publications to charge readers on the Web--at least, that’s the conventional wisdom. But conventional wisdom does not carry much weight at...
eBusiness News | Posted 12/09/2007 | Advertising & Affiliate Sales

Facebook Members Sell Their Own Ads
More than 1,500 Facebook users have started placing advertisements on their own profile pages–despite the social networking site’s rule against such ads.
eBusiness News | Posted 12/08/2007 | Advertising & Affiliate Sales

More Facebook Advertisers Bail From Beacon. Plus, New Concerns.
The backlash against Facebook’s Beacon advertising program just gets worse every day. First, advertising partner Coca-Cola got cold feet over privacy issues.
eBusiness News | Posted 12/04/2007 | Advertising & Affiliate Sales

Online Fame Easy; Ads Harder to Get
Some Web video stars, like the "Ask a Ninja" guys, are raking it in. Some, like Beet.TV video blogger Andy Plesser, are earning a hefty supplement to their day jobs.
eBusiness News | Posted 12/03/2007 | Advertising & Affiliate Sales

Internet Ad Spend Set To Overtake Radio In ‘08, Magazines By 2010
Despite growing pressures on global advertising dollars in general, ZenithOptimedia’s optimistic outlook for online ad spending is undiminished, projecting that the...
eBusiness News | Posted 12/03/2007 | Advertising & Affiliate Sales

Ad Targeting Improves as Web Sites Track Consumer Habits
Based on the weather reports and restaurant listings you check out online, Yahoo Inc. has a good idea where you live. Based on searches you've done, the Web portal might...
eBusiness News | Posted 12/02/2007 | Advertising & Affiliate Sales

Coke Is Holding Off on Sipping Facebook’s Beacon
At Facebook’s Nov. 6 extravaganza to introduce its new social advertising features, I asked the first question after the speech of Mark Zuckerberg...
eBusiness News | Posted 12/01/2007 | Advertising & Affiliate Sales

Facebook Retreats on Online Tracking
Faced with its second mass protest by members in its short life span, Facebook is reining in some aspects of a controversial new advertising program.
eBusiness News | Posted 11/30/2007 | Advertising & Affiliate Sales

Coming Soon: A Small Move by Facebook, with Big Implications
So a lot has been made of the Facebook vs. Google fight, whether it be the fight over talent or potential advertising revenues.
eBusiness News | Posted 11/30/2007 | Advertising & Affiliate Sales

AdBrite Raises $23 Million
Online advertising company AdBrite has raised $23 million in third-round funding, according to a regulatory filing discovered by peHUB.
eBusiness News | Posted 11/29/2007 | Advertising & Affiliate Sales

Yahoo, Adobe Team on PDF Ads
Yahoo and Adobe are bringing pay-per-click ads to Adobe's Portable Document Format so that publishers can serve up ads inside PDFs distributed on Web sites and over...
eBusiness News | Posted 11/29/2007 | Advertising & Affiliate Sales

News Corp Builds Online Ad Network
News Corp's Internet division plans to launch an online network to sell advertising across Rupert Murdoch's sprawling empire and even to other media companies...
eBusiness News | Posted 11/27/2007 | Advertising & Affiliate Sales

The Fine Line Between Advertising and Recommendations
Facebook Beacon has the ‘Net riled up over what many see as an invasion of their privacy. A Wall Street Journal article gives a good description of how the opt-out process works:
eBusiness News | Posted 11/23/2007 | Advertising & Affiliate Sales