Google, Yahoo Going After Outlook
Google and Yahoo are rolling out Web software on steroids to compete with Outlook, another clue why Microsoft is shelling out $45 billion and going into debt for Yahoo.
eBusiness News | Posted 02/05/2008 | eMail & Viral Marketing

Banned by Google
Even public companies feel the wrath of the Google Police. Shares of IncrediMail, an Israeli company that provides interactive e-mail products to 10 million active users...
eBusiness News | Posted 01/13/2008 | eMail & Viral Marketing

Strong Spend Ahead for E-Mail Marketing
E-mail marketing spending will grow to $2.1 billion in 2012 from $1.2 billion in 2007, according to JupiterResearch's "US E-mail Marketing Forecast, 2007 to 2012" report.
eBusiness News | Posted 01/08/2008 | eMail & Viral Marketing

"Spam king" Indicted In Stock Fraud Scheme
A federal grand jury in Detroit has indicted a Michigan man dubbed the "spam king," and 10 others, in an international illegal bulk e-mailing and stock fraud scheme...
eBusiness News | Posted 01/04/2008 | eMail & Viral Marketing

Report: 95 Percent of All e-Mail Has That Spammy Smell
This news will come as a shock to none, but the volume of spam has continued to rise throughout 2007.
eBusiness News | Posted 12/13/2007 | eMail & Viral Marketing

Spam’s End? Maybe, if Time Allows
Twenty-five years ago Steven T. Kirsch built a better mouse. Now he believes he has found a way to create a better trap for spam.
eBusiness News | Posted 12/03/2007 | eMail & Viral Marketing

Spammers Giving Up? Google Thinks So
Bill Gates was wildly optimistic when he said in 2004 that the problem of spam would be "solved" by 2006. The volume of junk e-mail transmitted worldwide...
eBusiness News | Posted 11/30/2007 | eMail & Viral Marketing

Getting More Mileage from E-Mail Metrics
Nearly all e-mail marketers measure their campaigns, but many do not use the results to support their budgeting goals, according to EmailStatCenter.com's "State...
eBusiness News | Posted 11/26/2007 | eMail & Viral Marketing

Despite Filters, Tidal Wave of Spam Bears Down on e-Mailers
Why, in 2007, is spam worse than ever? Let exasperated consumers count the ways: PDF spam. MP3 spam. Pump-and-dump spam. E-card spam.
eBusiness News | Posted 11/24/2007 | eMail & Viral Marketing

The Secret Strategies Behind Many “Viral” Videos
Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?”
eBusiness News | Posted 11/23/2007 | eMail & Viral Marketing

The Death of E-Mail
By 2002, everyone in my family had become an Internet convert. For the technophobic older generation, signing up for an e-mail account was a concession to us youngsters...
eBusiness News | Posted 11/15/2007 | eMail & Viral Marketing

Greatest Hits of Viral Video
From crooning politicians to a grocery store manager who can crush windpipes with his mind, these are the greatest hits of the YouTube Age.
eBusiness News | Posted 11/12/2007 | eMail & Viral Marketing

Graceful E-Mail Obfuscation
In “Win the SPAM Arms Race” (A List Apart, May 2002), Dan Benjamin talked about the importance of hiding e-mail addresses on our websites from vicious...
eBusiness News | Posted 11/07/2007 | eMail & Viral Marketing

E-Mail ROI High, Response Rates Low
Spending on direct marketing commercial e-mail in the United States will hit $600 million in 2008, according to the Direct Marketing Association.
eBusiness News | Posted 10/30/2007 | eMail & Viral Marketing

Gmail 2.0 Screenshots
Google during the recent Analyst Day announced they want to release an updated version of Gmail that’s supposed to be faster than the current one...
eBusiness News | Posted 10/30/2007 | eMail & Viral Marketing

Two Are Sentenced to 5 Years in Pornographic Spam Case
Two men who sent millions of unsolicited pornographic e-mail messages have been given federal prison sentences as part of a prosecution under a federal antispam law.
eBusiness News | Posted 10/15/2007 | eMail & Viral Marketing

More Gmail Storage Coming for All
When people ask me about my job, one of the common questions I get is, "Where does Gmail put all that mail?"
eBusiness News | Posted 10/12/2007 | eMail & Viral Marketing

New Version of Gmail Being Tested
Gmail was launched on April 1, 2004, and has revolutionized the way many of us use email. The interface has remained largely untouched since it launched, but get ready...
eBusiness News | Posted 9/23/2007 | eMail & Viral Marketing

E-Mail: Not an Open-and-Shut Case
The use of e-mail as a marketing tool has become ubiquitous and widespread almost a dozen years after it was first introduced. Its future should be bright.
eBusiness News | Posted 9/21/2007 | eMail & Viral Marketing

Mozilla Tries Firefox Recipe with Thunderbird
Mozilla wants to reproduce the Firefox Web browser's success with Thunderbird, its open-source e-mail software.
eBusiness News | Posted 9/18/2007 | eMail & Viral Marketing

Viral Marketing, The Difficulty of Controlling Growth in Social Media
I recently met the CEO of a company who claim to be one of the most popular social networks in Turkey with several million monthly visitors from Turkey.
eBusiness News | Posted 9/13/2007 | eMail & Viral Marketing

Spammers Launch Denial of Service Attacks Against Antispam Sites
Antispam community sites that help combat phishing scams and spam are being targeted with denial of service attacks by malware botnets presumably operated by spammers.
eBusiness News | Posted 9/12/2007 | eMail & Viral Marketing

Spam Nuisance Spreads to Text Messaging
It seems like everyone with a wireless device is communicating via text messaging these days. Unfortunately, this includes spammers.
eBusiness News | Posted 9/07/2007 | eMail & Viral Marketing

Yahoo Mail Out of Beta; New Features
The new Yahoo Mail interface went into public beta in September 2006, although Yahoo was testing it long before that.
eBusiness News | Posted 8/27/2007 | eMail & Viral Marketing

Anatomy of a Successful Viral Video
So there was a video post (Trust Me Im A Professional) that hit the front page of Digg.com today, where in a video supposedly shot in 1994 a motivation speaker...
eBusiness News | Posted 8/23/2007 | eMail & Viral Marketing

How MySpace Brought Down a Spammer
MySpace.com is well known as a social-networking service that allows members to create unique personal profiles online to find and communicate with other people.
eBusiness News | Posted 8/22/2007 | eMail & Viral Marketing

Spammer Tricks Getting More Personal
Internet security firm MessageLabs has more evidence that executive-level positions are increasingly becoming the targets of direct-attack spam/malware e-mail.
eBusiness News | Posted 8/07/2007 | eMail & Viral Marketing

Marketing and ROI
Direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks' "Target Marketing Priorities ...
eBusiness News | Posted 7/24/2007 | eMail & Viral Marketing

Three Examples of Viral Content to Emulate
Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the...
eBusiness News | Posted 7/19/2007 | eMail & Viral Marketing

Mobile E-Mail Marketing Gets Skimmed
E-mail users read their messages in a different way on mobile phones than on PCs, according to ExactTarget's "E-Mail Marketing for the Small Screen" report. ...
eBusiness News | Posted 7/18/2007 | eMail & Viral Marketing

Kids Say e-mail is, Like, Soooo Dead
Just ask a group of teen Internet entrepreneurs, who readily admit that traditional e-mail is better suited for keeping up professional relationships or communicating...
eBusiness News | Posted 7/18/2007 | eMail & Viral Marketing

The Viral Marketing Effect
Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it.
eBusiness News | Posted 7/10/2007 | eMail & Viral Marketing

30 Free HTML eMail Templates to Get You Started
Getting your email to look great in all the major email clients can be a challenge at times, so we've done the hard work for you with these 30 free email templates.
eBusiness News | Posted 7/03/2007 | eMail & Viral Marketing

Why We Hate e-Mail
Once a time-saver, the inbox has become a burden. That's why bold entrepreneurs stand to get rich fixing it, writes Business 2.0 columnist Om Malik.
eBusiness News | Posted 7/02/2007 | eMail & Viral Marketing

A Dog or a Cat? New Tests to Fool Automated Spammers
Several Internet companies, including Microsoft and eBay, are working on new ways to keep spammers from infiltrating their sites.
eBusiness News | Posted 6/11/2007 | eMail & Viral Marketing

E-mail Deliverability Report Card: Permission Isn't Enough
Even when prospective recipients give permission for advertisers to send e-mails, Internet Service Providers in the United States route about 13 percent of the messages...
eBusiness Information | Posted 6/04/2007 | eMail & Viral Marketing

Man Described As a Top Spammer Arrested
A 27-year-old man described as one of the world's most prolific spammers was arrested Wednesday, and federal authorities said computer users across the Web could notice...
eBusiness News | Posted 5/31/2007 | eMail & Viral Marketing

Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters
Lately, I've been getting about five calls a week from prospective clients requesting my copywriting services for their e-mail campaigns. How many have become clients? Zero.
eBusiness News | Posted 5/30/2007 | eMail & Viral Marketing

Spam and Virus Partnership Still Strong
Although spammers and criminals have many tools at their disposal, e-mail remains the method of choice for attacks, according to MessageLabs.
eBusiness News | Posted 5/29/2007 | eMail & Viral Marketing

Promising Antispam Technique Gets Nod
A key Internet standards body gave preliminary approval on Tuesday to a powerful technology designed to detect and block fake e-mail messages.
eBusiness News | Posted 5/23/2007 | eMail & Viral Marketing

Learn Viral Marketing From Warner Bros.
Making a truly successful online viral marketing campaign is not an easy feat to accomplish. So when a golden opportunity to see a brilliant...
eBusiness News | Posted 5/20/2007 | eMail & Viral Marketing

A&E Viral Gets 'Freaky'
When the grungy guy in the video gets the second letter of your name right, interest is piqued. When he gets the full name and follows up with your...
eBusiness News | Posted 5/18/2007 | eMail & Viral Marketing

Startup Black20 Funded By Betting Roulette on Black20
Buzzmachine blog author, NYTimes/About.com exec, former CondeNet exec, and former Entertainment Weekly Founder Jeff Jarvis says he has made an angel investment...
eBusiness News | Posted 5/12/2007 | eMail & Viral Marketing

Ten Steps for Developing an Effective E-mail Strategy
Hello! We're almost there. If you've been following along, reading and implementing the ideas in parts one, two, three, and four, you're less than three weeks away from...
eBusiness News | Posted 5/07/2007 | eMail & Viral Marketing

Legion of Influencers Use E-Mail
Everyone has some influence, but people with larger networks use more technology to spread theirs, according to "Understanding Influence, and Making It Work For You:...
eBusiness News | Posted 5/03/2007 | eMail & Viral Marketing

CBS SportsLine Slashes E-Mail Lists in the Name of Quality
E-mail marketers and media companies focused on newsletter distribution tend to assume that bigger is better when it comes to list size.
eBusiness News | Posted 5/03/2007 | eMail & Viral Marketing

5 Reasons To Put Viral Content On Mini-Sites
As search marketers, mini-sites might not seem to make sense. Why put content on a new domain when you could just put it on your existing domain, so it can benefit from...
eBusiness News | Posted 5/02/2007 | eMail & Viral Marketing

MarketingSherpa's Viral Marketing Hall of Fame 2007
Get ready for some inspiration, folks. MarketingSherpa's editorial staffers have been busy poring over the 100+ viral marketing submissions for our third annual Viral Hall of Fame.
eBusiness News | Posted 4/27/2007 | eMail & Viral Marketing

Viral Marketing's Video Love Affair
Next to 'cool microsites' and games, viral video is hot. Marketers with viral campaign experience think highly of microsites, games and video clips, according to...
eBusiness News | Posted 4/26/2007 | eMail & Viral Marketing

The Legal Pitfalls of Email Marketing
Since so many small businesses now do a substantial part of their marketing on the Internet, it is not surprising that many have resorted to doing e-mail marketing to...
eBusiness News | Posted 4/17/2007 | eMail & Viral Marketing

Viral Marketing Agency Releases Tool To Track Online Buzz
Webbed Marketing, an agency specializing in viral marketing, has announced the release of the Webbed-O-Meter.
eBusiness News | Posted 4/16/2007 | eMail & Viral Marketing

The Anti-Spam Militia
If you are like most US e-mail users, you're pretty experienced at it. You fight spam with purpose and multiple tactics, according to a new survey by...
eBusiness News | Posted 3/30/2007 | eMail & Viral Marketing