Most E-commerce Purchases Fall Into One Of Four Categories What Are These Categories?

The e-commerce industry is booming. Almost everything that you get from physical stores can be bought online. The e-commerce stores may also provide you with products that may not be available in the physical stores.

The advancement in tech and innovation has amplified the quality and enhanced the experience of online shopping. The recent reports suggest that most e-commerce purchases fall into one of four categories. You will be curious to know what those categories are. 

Think about all the products and services that you can get via commencer. What do you shop the most from online purchasing platforms? Here let us see what the majority of online shoppers buy. So, continue reading. 

Most E-commerce Purchases Are From?

Most e-commerce purchases fall into one of four categories. Let us know what these categories are. The answer is Physical products, digital products, services, and software. 

Most of the e-commerce purchases fall into four categories. They are:

  1. Goods
  2. Services
  3. Digital products
  4. Subscriptions

Here the goods can be either durable goods or nondurable goods. Durable goods are clothes, products, home appliances, and products that you can use for a long time. Simultaneously, nondurable goods can be food, snacks, and all that are immediately consumed. 

Fashion At The Top

Fashion is the most consumed online product. It is the same all over the world. The fashion industry has revolutionized the face of e-commerce purchases. There are an endless number of businesses that sell fashion online, earlier it used to be baked on the websites, now there are apps and social media pages that sell fashion.

While you shop online you can customize your choices and choose to see the results based on what you like and what you do not like. If you want to buy a t-shirt of a specific size and specific color you can set to filter the results.

These days you can choose the prints that come on your t-shirts and purchase for the whole family can be and via online shopping. You don’t have to go to physical stores and you can choose your products and get them delivered to wherever you want. 

Trips and Tourism Come Next

Trips and tourism dominate the e-commerce industry in second place. You can book flight tickets, train tickets, and bus tickets. You can reserve the hotel room that you want to stay in when you visit a particular country.

The ratings and reviews let you know about the experience of the previous customers who have been there. You can plan your whole trip using your PC or your mobile phone. All the bookings and reservations can be made in advance.

When you are in a foreign place, you can book a cab as well. The fear of being cheated by getting robbed by strangers is on more. 

The Tech Enthusiasts Are Not So Far Behind

After fashion trips and tourism, the third position for the most purchased e-commerce product is owned by tech products. People buy their smartphones. Laptops, earpods, watches, projectors, TVs, and more.

These days people know how to install things and most of them do not need assistance. Also buying tech products from an online platform is more beneficial as they help you to compare multiple products and you can find the one that suits your needs. 


E-commerce subscription includes a subscription to digital streaming platforms. You can pay a monthly subscription fee and use the product. Other than digital streaming you can subscribe to get monthly food and clothes. You can get a meal delivered to you every day or on selected days. 

The Bottom Line

Now you know that most e-commerce purchases fall into the category of physical products, digital products, subscriptions, and services. Global shoppers often prefer e-commerce platforms so that they can save time.

The regular employees may find it hectic to visit the supermarket after their 9 to 5. The rapid growth in technology is benefiting the e-commerce industry. The integration of AR and VR enables the customers to get a real physical store experience. It helps them to see the products in augmented reality in their room.

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