Business-To-Business E-commerce Examples

By Stephen Carter


Reviewed by: Stephen Carter


Business-to-business e-commerce is getting popular these days and many people are starting to use it for their many needs. There are new businesses appearing in this vertical each day and also there are decades-old pioneers.

Here in this article, you can read about what b2b commerce is, and the best business-to-business eCommerce examples. So, start reading.

What is Business-to-Business (B2B)?

Business-to-business (B2B) is a form of business between businesses where each of the parties is a manufacturer, wholesaler, retailer, or related.

B2B transactions are the most common supply chain where one business needs to buy raw materials from another business.

Other industries where you can have B2B transactions are the auto industry, housekeeping, property management, and more.

What is Business-to-Business E-commerce?

business-to-business e-commerce

B2B e-commerce is the sales of online goods between businesses. In this business exchange products, services, and information using the online platform.

The growth and evolution of b2b commencer is happening at a quick pace. The global b2b e-commerce value in the year 2020 was estimated at $14.9 trillion which is more than many other business forms. It is predicted to exceed an 18% CAGR by the year 2028.

The key features of b2b e-commerce include contract pricing and catalog, the ability to buy in bulk, product information management, digital payment options, restricted access control, quote management, sharing shopping carts, b2b portal customization, and quick reordering.

The popularity of the B2B business model increased during the COVID-19 global pandemic, which made it impossible to open shops.

During this time, many B2B physical businesses shifted to a B2B online mode where they found the opportunity to thrive.

Currently, B2B has grown to a level where it provides advanced features like video chat and augmented reality.

Recent studies show that most B2B e-commerce buyers opt for remote human interaction or digital self-service transactions other than in-person meetings. Such changing demands always compel the B2B businesses to evolve.


Amazon Business is the best example of B2B e-commerce. It was launched back in 2015 and offers many features to the customers.

It is easy to use the platform and even those who are new to the B2B mode of business can easily use it. Amazon B2B is used by retailers, brands, wholesalers, manufacturers, and suppliers.

It has an annual sale of $35 billion in 2023. The latest reports suggest that Amazon’s business has 6 million customers and this includes around 96 Fortune 100 companies.

Amazon Business has made expansions and has introduced services in AI, cloud computing, and digital streaming.


Acme is a packaging provider and serves shippers as well as logistics operators. It uses high-quality layouts, pictures, and also animation to display its products.

Acme has a well-crafted e-commerce website that is user-friendly and easy to navigate through. The website design of the business is popular among its contemporaries and it well serves the aims of the platform.


Bulkbookstore is an online initiative that can be used to sell books in a wholesale manner. It is a unique B2B e-commerce approach as only a very few businesses design something different or sell different products, especially in the B2B market.

You can find 3 million+ published books on its website. It appeals to the users with on-time delivery and many discounts.


Chocomize is where you can buy customized gifts online at wholesale prices. It receives most of its bulk orders from companies looking to give gifts to many employees.

Chocomise can deliver up to 1000 orders each day.

Curbell Plastics

Curbell Plastics sells plastic products in the online commerce space. You can find plastic materials of different shapes on its website.

Each of these products is placed in their respective categories and the range of materials has been classified into types and subtypes so that you can easily find what you are looking for.


Alibaba was founded in 1999 and is a top example of B2B e-commerce. It was founded by Jack Ma and you can visit the Alibaba website to find products in digital media, commerce, entertainment, and more.

It has a clean website with a user-friendly approach. Alibaba has products on different vertices and is a B2B spot for someone who wants to buy multiple products.

Also, Read: Exploring The History Of E-Commerce And Its Types

The Bottom Line

What you read here are the most popular examples of business-to-business e-commerce. B2B is evolving as a trend and one of the most profitable business forms.

It was the COVID-19 period that helped this business form to attain the market dominance that it has today. We are yet to discover the true potential of b2b e-commerce.

Stephen Carter

Stephen Carter is a software technology expert. He writes about market research on various hot topics like cryptocurrencies, explaining how they started. He's good at making complicated tech ideas easy to understand for everyone.

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