Making Link Bait Work For You
Link baiting. You've heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search...
eBusiness Information | Posted 11/21/2007 | Link Building

Google Drops PageRank For Many Sites
This morning, around 1 am, I was finishing up a document and clicked over to Search Engine Journal to see if any comments were made on some of my favorite posts.
eBusiness Information | Posted 10/24/2007 | Link Building

Internal Linking Explained
There’s been much discussion in recent weeks about internal linking. Let me explain why it happens. There are two reasons for internal links: reference and pageviews.
eBusiness Information | Posted 10/21/2007 | Link Building

How To Be The Elvis Of Linking
Elvis Presley is credited with being one of the first pioneers of rock and roll. He launched his career in 1955 by popularizing black and bluegrass music and scandalized many...
eBusiness Information | Posted 10/01/2007 | Link Building

Finking On Paid Linking?
It's been a couple of weeks since it became apparent that Google was penalizing link directories – at least a few of them – knocking them out of the SERPs ...
eBusiness Information | Posted 9/25/2007 | Link Building

Aggressively Seeking Links: How Much Is Too Much?
When it comes to link building, how much is too much? How fast is too fast? Neither of these questions would have been asked in 1997, because their was no such thing...
eBusiness Information | Posted 8/20/2007 | Link Building

Outting Unethical .gov Link Techniques
Link acquisition and dynamic link development take ingenuity. The most effective link developers are those who search for new ways to gain inbound links...
eBusiness Information | Posted 8/07/2007 | Link Building

All The News That's Fit to Link
If you ask new-media pundit Jeff Jarvis, the humble hyperlink ought to be counted high in the ranks of digital-age phenomena that have transformed the face ...
eBusiness Information | Posted 8/03/2007 | Link Building

Avenue A - Razorfish Launches Link Crawler
Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors...
eBusiness Information | Posted 7/31/2007 | Link Building

The Unexpected Downside to Link Bait Success
With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media.
eBusiness Information | Posted 7/26/2007 | Link Building

Link Building Styles
This is the third and final installment of the link building tutorial. If I have left any types of links out, please add them to the comments and we can discuss them there.
eBusiness Information | Posted 7/19/2007 | Link Building

Linking to Wikipedia is Lazy
Imagine you're Google for as moment (I accept that's not an easy challenge!). Your job is to do the 'right' job and fairly and wisely and correctly rank web pages...
eBusiness Information | Posted 7/15/2007 | Link Building

Two Powerful Link Experiences
I was very happy when Tony asked if I'd like to submit an article to The Blog Herald, as I'm a regular reader of both this blog and Tony's Deep Jive Interests.
eBusiness Information | Posted 7/12/2007 | Link Building

Link Analysis Beyond Search Rank
I'm an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week.
eBusiness Information | Posted 7/10/2007 | Link Building

How Many Links Could a Link Lover Love?
What good is link love if you don't know how many links love you? Today I want to talk to you about some of the places where you can go to track down your links.
eBusiness Information | Posted 7/05/2007 | Link Building

How SEOmoz Built One Million Links in Thirty-Three Months
Just look at it. The beauty - so magical, so inspiring. I feel like Gatsby finding Daisy again after all those years. It's enough to bring a tear of joy to...
eBusiness Information | Posted 7/02/2007 | Link Building

NoFollow Just Isn't Cool
I understand why Google wants us to nofollow tag all of the comments on our blogs. Comment spam is crappy-true. It's a nuisance and an eyesore...
eBusiness Information | Posted 7/01/2007 | Link Building

7 Ways to Promote Your Content as Link Bait
In my last column, I wrote about creating link bait with compelling content. This time, I'll talk more about promoting your content and creating the buzz.
eBusiness Information | Posted 6/30/2007 | Link Building

How To Find Wikipedia Links
Although all external Wikipedia links are using the nofollow attribute since January of this year, links from the encyclopedia are still important because of other...
eBusiness Information | Posted 6/25/2007 | Link Building

Social Link Manipulation
The term "Social Media" is used ad nauseum to describe an ever growing collection of tools and services by which people share content...
eBusiness Information | Posted 6/11/2007 | Link Building

Link & Ranking Strategies for Enterprise Sites
Enterprise sized sites range between 10,000 - 10 million pages in size. Good examples would be sites like AllBusiness.com, Answers.com and Findlaw (full disclosure...
eBusiness Information | Posted 5/29/2007 | Link Building

Amazing Technique to Get FREE .edu Backlinks That is 100% Ethical
One of the most interesting link development techniques unveiled itself to me today. Many link developers and SEOs might be a lil upset at me that such a great technique...
eBusiness Information | Posted 5/26/2007 | Link Building

Foundational Links Don't Split, Crack Or Get Dugg Up
A lot of business owners I work with understand they need inbound links but aren't sure how to get started or prioritize their efforts. I suggest they begin by establishing a base...
eBusiness Information | Posted 5/21/2007 | Link Building

The Other Paid Search: Paid Direct Links
I generally cover what most of us think of as paid search, where the search engines collect the ad revenue. This includes PPC paid placement...
eBusiness Information | Posted 5/19/2007 | Link Building

There's More To Social Media Link Building Than Digg
When it comes to leveraging social media marketing for your link building campaigns, it seems that most of us focus on Digg and Digg alone.
eBusiness Information | Posted 5/15/2007 | Link Building

SEO: Link Baiting Tips To 'Juice' Your Site
Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links...
eBusiness Information | Posted 5/09/2007 | Link Building

The Golden Rule of SEO: Content is King
If you've been around the search marketing block a few times, you've heard this statement more times than you can count.
eBusiness Information | Posted 5/02/2007 | Link Building

Getting Links Without Trying
Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to 'forget linkbait, think about the user first, and develop content for them.'
eBusiness Information | Posted 4/28/2007 | Link Building

How to Generate Search Engine Traffic Through Link Building
Links are a very important component of search engine success. Search engines normally consider links a vote of confidence, and a decent number of links from trusted sites...
eBusiness Information | Posted 4/16/2007 | Link Building

7 Reasons Google's Paid Link Snitch Plan Sucks
Matt Cutts blogged that Google would like you, the average search engine user, to report on sites you feel are displaying links for cash.
eBusiness Information | Posted 4/16/2007 | Link Building

Link Building: Hyperlink Cliques and Clusters
Cliqueishness is part of normal human behavior - an extension of clannishness. Though when it comes to websites...
eBusiness Information | Posted 4/14/2007 | Link Building

Digg Traffic v/s Google Traffic - A Chitika Analysis Report
One of the observations raised at Elite Retreat San Francisco was: Digg Users are lousy ad clickers. So I decided to put this theory to the test...
eBusiness Information | Posted 4/10/2007 | Link Building

97 Blog Directories
One of the resources we often use when promoting blogs and RSS feeds is directory submissions. There are many kinds of directories to submit blogs to.
eBusiness Information | Posted 4/10/2007 | Link Building

Interview with Loren Baker from Search Engine Journal
Loren Baker from Search Engine Journal has been doing a SEO site clinic which has been helping website owners increase their traffic, rankings and links.
eBusiness Information | Posted 3/30/2007 | Link Building

66 Ways to Build Links in 2007
If 'Content is King', then links are what put that king on the throne. Build links and you'll be able to display your content to the world. Don't build links...
eBusiness Information | Posted 3/22/2007 | Link Building

Google Webmaster Central Hack for Additional Link Information
Last week I posted about the new extended link support from Google through their Webmaster Central - earlier Google sitemap.
eBusiness Information | Posted 3/21/2007 | Link Building

Five Link Development Experts: A Group Interview
So, I asked a few of the more well known guys on links to do a kind of 'group interview' on link development a few months ago and I've been admittedly slow about getting the final...
eBusiness Information | Posted 3/15/2007 | Link Building

Link Building : Measuring Directory Value
I'm always looking for tips on link building and am a fan of using directory links as part of the overall link building mix; usually somewhere around 3-5%.
eBusiness Information | Posted 3/11/2007 | Link Building

The Future of Link Building
Gord Hotchkiss did an interesting interview of Matt Cutts a while back, which I posted about here on Search Engine Watch.
eBusiness Information | Posted 3/10/2007 | Link Building

Be Consistent With URLs
I've done a lot of SEO analysis reports over the years and I have to say that one of the most common mistakes that webmasters make is they fail to use consistent linking...
eBusiness Information | Posted 3/10/2007 | Link Building

Google Personalized Search, Google Bookmarks & Link Building
There's been a bit of a panic among some SEOs that the ramp up of Google Personalized Search Results last month will mean the end of SEO.
eBusiness Information | Posted 3/10/2007 | Link Building

The Power Of Digg In Link Building
A Cre8asite Forums thread asks "But Is The Traffic Any Good?" Meaning, is Digg or social media traffic, quality traffic?
eBusiness Information | Posted 3/07/2007 | Link Building

More about my Link Bait Content Strategy and Concepting Service
So you think you need some linkbait? Maybe, maybe not. If you are seeking a linkbait service for the sole purpose of quick high search engine rankings, you might want to stop,
eBusiness Information | Posted 3/07/2007 | Link Building

5 Rare & Valuable Link Building Tactics
I've been thinking it's time for an "old-school" SEOmoz blog post. These are some of the rarer, but occassionally highly effective techniques for rooting out links in a...
eBusiness Information | Posted 3/07/2007 | Link Building

5 Tips for Content Distribution Networks
In the past I've written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine...
eBusiness Information | Posted 3/07/2007 | Link Building