Gordon Goner is the online pseudonym of Wylie Aronow, who is one of the co-founders of Bored Ape Yacht Club (BAYC) and the company behind it called Yuga Labs. He is a prominent figure in the crypto space because of his involvement in creating the highly popular Bore Ape NFT collection along with Greg Solano (Gargmel). Wylie Aronow prefers the name Gordon Goner to maintain his privacy.
He is known for his work in the web3 community and for his contributions to the future of art. He also offered advice to the new founders. Gordon Goner and his co-founder Gargmel gave interviews to outlets like Rolling Stone and The New Yorker discussing the origin story of BAYC and Goner said that Bored Apes will be among the most recognizable icons in art history books for years to come. Other NFT purchases of Goner include Deadfellaz, Crypoadz, Doodles, CloneX, Meetbits, Cool Cats, AdamBombSquad, Azuki, Macoverse, and World of Women.
Background of Gordon Goner
Gordon Goner grew up in Miami with his co-founder Gargmel (Greg Solano) and they bonded over arguing about David Foster Wallace’s work. Goner has had serious health issues, including heart failure and colitis, and in January 2023, he took a break from the day-to-day operations of the company after being diagnosed with heart failure. He struggled a decade after being afflicted by an autoimmune disease before recovering to launch the world’s hottest Non-Fungible Token (NFT) projects three years ago.
After being hugely successful, Goner came crashing down after being diagnosed with certain health conditions. He was told that he had very little time to live but the positive news is that his condition has responded well to an experimental new stem cell treatment. However, full recovery cannot be expected.
An overview of Bored Ape beginnings
Bored Ape Yacht Club started on April 23, 2021, and this week marks its third week anniversary. When asked about what an NFT is, the chances are high that a regular person on the street will respond with a ‘Bored Ape’. Also, Bored Apes was celebrated by some of the world’s biggest influential personalities but it was always developed as a counter-cultural and irreverent brand targeted at a small niche community of crypto natives.
As for the origin story of Bored Ape Yacht Club, Gordon Goner’s health battle forced him to step back from Yuga Labs, the company behind BAYC. Since he was busy traveling around the country to get treatments, he didn’t do anything much except read books, play video games, watch movies, and meditate. However, miraculously, he got better, which helped Bored Apes to be born. Despite Goner’s health conditions, he tried to figure out how to pay off his medical debt and student loan, and it was then he tried to make an NFT.
Later after being successful, he advised new founders to focus on the experience of ownership rather than just price. Also, to listen to communities and build products and narratives that scale to include communities.
Conclusion
Gordon Goner is one of the co-founders of Yuga Labs, the company behind the popular Bored Ape Yacht Club (BAYC) NFT collection. Gordon Goner is the online pseudonym of Wylie Aronow and he is a popular figure in the crypto space known for his role in creating one of the most prominent NFT projects. BAYC is a collection of non-fungible tokens (NFTs) that are considered to be among the most valuable and prestigious.
Aronow along with Greg Solano (Gargamel) co-founded BAYC and they grew up together in Miami. Goner had many health issues including heart failure and colitis. He spoke about pushing himself too hard at Yuga Labs and he lost most of his twenties to the chronic illness.
